Marketing Strategy
Clear marketing plans built around your business, audience, and goals, not a generic playbook.
Marketing Strategist
& Growth Consultant
Alena Dobriakova
AD Global Marketing, LLC
- 20+Strategic Initiatives
- 65%Engagement Growth
- <$0.20Average CPC
- PMP®Certified
About Me
I Don’t Just Market Brands.
I Position Them to Grow.
I’m a marketing strategist and consultant working with businesses across the U.S. and international markets. I help companies figure out what they should say, who they should say it to, and how to turn that into marketing that actually supports the business.
My work usually starts with strategy, but it rarely ends there. I work directly with founders and teams on positioning, go-to-market, campaigns, websites, paid media, and everything in between. I like getting close to the business, understanding what is actually going on, and building marketing around that instead of forcing a generic playbook.
- Marketing Strategy
- Brand Positioning
- Go-to-Market Strategy
- Market Research
- Competitive Analysis
- Growth Marketing
- Paid Media
- Campaign Strategy
- Project Management
- Cross-Functional Leadership
- Content Strategy
- SEO
- Email Marketing
- Marketing Automation
- Audience Segmentation
- Funnel Optimization
Services
What I Do.
Strategy and hands-on marketing support for brands
that need clarity, growth, and strong execution.
Positioning & Go-to-Market
Helping brands figure out what they stand for, who they are speaking to, and how to bring an offer to market.
Campaigns & Growth
Planning and running campaigns across paid, organic, email, and social channels with a focus on real business results.
Brand & Digital Presence
Making sure the way a brand looks and communicates online actually matches the business behind it.
Marketing should make the business easier to
understand, easier to trust, and easier to choose.
I start by understanding the business, the market, and what is actually getting in the way of growth. From there, I look at positioning, audience, messaging, channels, and execution as one system instead of separate marketing tasks.
I’m not interested in creating activity just for the sake of being busy. Every recommendation should have a reason behind it, whether that means refining the offer, changing the message, improving the website, launching a campaign, or deciding what not to do.
My role is usually a mix of strategist and hands-on partner. I can build the plan, but I can also stay close to the execution and help make sure the strategy actually gets implemented.
Projects
Selected Work.
A look at the brands, launches, and marketing projects
I’ve helped shape from strategy through execution.
Tap or press Enter on a card to see the project.
Industries
A diverse range of Industries
From healthcare clinics to beauty brands to publishing houses, I’ve led marketing for companies that don’t look alike — and made the strategy work for each of them.
- Healthcare & Wellness
- AI
- Leadership Consulting
- Travel Retail
- Personal Shopping
- Education
- Beauty & Skincare
- Publishing
- B2B & MedTech
- Real Estate
How I Work
From Strategy to Results.
-
Step I
Schedule a Call
We start with a quick conversation about your business, goals, current marketing, and what you need help with.
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Step II
Define the Scope
I turn that conversation into a clear scope of work with priorities, deliverables, timeline, and pricing.
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Step III
Strategy & Execution
Once we align, I get to work. Depending on the project, that can include research, positioning, campaigns, content, website strategy, paid media, or project management.
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Step IV
Review & Refine
We review the work together, make adjustments, and refine based on feedback, performance, and what the business needs next.
What Clients Say
In Their Words.
She has a strong ability to cut through complexity, create clear and compelling assets — fast! She doesn’t just generate ideas. Alena brings structure, focus, and follow-through.
Alena helped strengthen our marketing and digital presence through high-quality design, clear brand alignment, and thoughtful execution across multiple projects. Highly reliable and extremely efficient.
Alena’s education, foresight, and creative thinking helped shape a marketing plan customized to my comfort level. She understands tech, trends, and demographics better than anyone in the business.
She was testing AI content strategies and video generation tools when these were just emerging, and has a real knack for finding and mastering new platforms quickly. Creative, organized, and a great team player.
Every business is different. So is the plan.
I don’t work from fixed packages. Every business has different priorities, so I shape the scope around what actually needs to be done.
Tell me where the business is now, what you’re trying to improve, and what’s getting in the way. From there, I’ll put together a clear proposal with the right mix of strategy and execution.
Discuss Your Project