Marketing Strategy
Clear marketing plans built around your business, audience, and goals, not a generic playbook.
Marketing Strategist
& Fractional Marketing Manager
Alena Dobriakova
AD Global Marketing, LLC
- 20+Strategic Initiatives
- #3Amazon New Release
- CarlsonMaster of Marketing
- PMP®Certified
About Me
I Don’t Just Market Brands.
I Position Them to Grow.
I’m a marketing strategist and fractional marketing manager. Most of my clients are founder-led businesses without a full marketing team. I build the plan, set priorities, and stay involved through execution so the strategy actually gets implemented.
My work usually starts with strategy: positioning, messaging, and go-to-market. From there it extends to campaigns, websites, paid media, and marketing project management. I like getting close to the business and building marketing around what is actually going on, not a generic playbook.
Master of Marketing, Carlson School of Management, University of Minnesota. PMP® certified. Eight years of living, studying, and working in the U.S.
Based in Almaty, Kazakhstan. Working remotely with U.S. companies. Contracts and invoices through my U.S. company, AD Global Marketing, LLC. Meetings in U.S. Central Time.
- Marketing Strategy
- Brand Positioning
- Go-to-Market Strategy
- Market Research
- Competitive Analysis
- Growth Marketing
- Paid Media
- Campaign Strategy
- Project Management
- Cross-Functional Leadership
- Content Strategy
- SEO
- Email Marketing
- Marketing Automation
- Audience Segmentation
- Funnel Optimization
Services
What I Do.
Strategy and hands-on marketing support for brands
that need clarity, growth, and strong execution.
Positioning & Go-to-Market
Helping brands figure out what they stand for, who they are speaking to, and how to bring an offer to market.
Campaigns & Growth
Planning and running campaigns across paid, organic, email, and social channels with a focus on real business results.
Brand & Digital Presence
Making sure the way a brand looks and communicates online actually matches the business behind it.
Marketing should make the business easier to
understand, easier to trust, and easier to choose.
I start by understanding the business, the market, and what is actually getting in the way of growth. From there, I look at positioning, audience, messaging, channels, and execution as one system instead of separate marketing tasks.
I’m not interested in creating activity just for the sake of being busy. Every recommendation should have a reason behind it, whether that means refining the offer, changing the message, improving the website, launching a campaign, or deciding what not to do.
My role is usually a mix of strategist and hands-on partner. I can build the plan, but I can also stay close to the execution and help make sure the strategy actually gets implemented.
Projects
Selected Work.
A look at the brands, launches, and marketing projects
I’ve helped shape from strategy through execution.
Tap or press Enter on a card to see the project.
Industries
Where I do my best work
Most of my work is with founder-led companies in the U.S. that sell to other businesses, patients, or professional clients.
- B2B & MedTech
- Healthcare & Wellness
- Professional Services & Consulting
Also worked with: travel retail, beauty and skincare, publishing, education, AI, and real estate.
How I Work
From Strategy to Results.
-
Step I
Book a Call
A 30-minute call about your business, goals, and current marketing. Pick a time that works for you.
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Step II
Define the Scope
I turn that conversation into a clear scope of work with priorities, deliverables, timeline, and pricing.
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Step III
Strategy & Execution
Once we align, I get to work. Depending on the project, that can include research, positioning, campaigns, content, website strategy, paid media, or project management.
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Step IV
Review & Refine
We review the work together, make adjustments, and refine based on feedback, performance, and what the business needs next.
Start Here
Not sure where to start? Start with an audit.
Marketing Clarity Audit
A fixed-scope review of your marketing, built for founder-led companies that spend on marketing but aren’t sure what’s working.
- Timeline
- 2 to 3 weeks
- Pricing
- One fixed price, agreed before we start. No hourly billing, no surprises.
What I review
Your website, Google Business Profile, ads, social channels, email, and the full path a customer takes to buy. Plus how you compare with three competitors.
What you get
- A clear report: what works, what leaks, and what to stop doing
- Your positioning in one sentence
- The three marketing priorities for your next 90 days
- A 60-minute call to walk through every recommendation
If you decide to keep working together after the audit, the audit fee is credited toward your first month.
What Clients Say
In Their Words.
She has a strong ability to cut through complexity, create clear and compelling assets — fast! She doesn’t just generate ideas. Alena brings structure, focus, and follow-through.
Alena helped strengthen our marketing and digital presence through high-quality design, clear brand alignment, and thoughtful execution across multiple projects. Highly reliable and extremely efficient.
Alena’s education, foresight, and creative thinking helped shape a marketing plan customized to my comfort level. She understands tech, trends, and demographics better than anyone in the business.
She was testing AI content strategies and video generation tools when these were just emerging, and has a real knack for finding and mastering new platforms quickly. Creative, organized, and a great team player.
Every business is different. So is the plan.
I don’t sell fixed packages. After the first call, I shape the scope around your priorities, budget, and timeline, whether that is a one-time strategy project or ongoing support as your fractional marketing manager.
Not sure what you need yet? The Marketing Clarity Audit is a simple first step.